Marketing Strategist
Connecting the dots between marketing strategy and execution with SEO, content marketing strategy, copywriting, process innovation, and coffee.
Content Marketing Portfolio
Below are examples of my work as a content strategist with Dayta, a fractional marketing agency that serves B2B SaaS clients (and a few others). Throughout my tenure, I’ve increased organic traffic for Dayta’s SaaS clients by 259%, increased blog viewership by an average of 415%, created workflows that resulted in a 50% service price increase, and cut production time by half.
Created and Launched a Content Marketing Service for Dayta
Dayta is a fractional marketing agency offering fractional CMO, consulting, creative, campaign, and content marketing services.
The Opportunity
Dayta previously offered only a social media marketing and an ad-hoc blogging service, leaving a notable gap regarding SEO and content marketing opportunities. The goal was to establish a comprehensive content marketing service grounded in strategy.
The Strategy
I developed a content marketing workflow with a suite of content creation tools, templates, and SEO workflows designed to ensure strategic alignment with core business objectives. The service aligns SEO and content strategy, content creation, distribution, and analysis.
The Result
After the Content Marketing service rollout, Dayta increased pricing by 50%, and blog viewership across all clients increased by 85%.
Copywriting for Dayta’s Rebrand
Dayta is a fractional marketing agency serving over 75 clients across the nation, with an expertise in B2B SaaS and manufacturing marketing.
The Opportunity
Everyone thinks their agency is unique. Dayta’s rebrand was the perfect opportunity to actually prove it.
The Strategy
In collaboration with the leadership team, I wrote the website copy focusing on optimizing key messaging for SEO. I also co-developed a cohesive suite of educational content that included webinars, articles, and social media posts—all designed to reflect Dayta’s strategic expertise and value-add services.
The Result
As a result of these strategic initiatives, website traffic increased by 25% in a mere 3 months after launch.
Creating Scalable B2B SaaS Content Marketing Strategies
As a Content Strategist at Dayta, I had the pleasure of creating content marketing strategies for B2B SaaS clients across various industries from healthcare practice management, to retail POS, and membership club management.
The Opportunity
Consolidate siloed marketing initiatives into a cohesive content marketing strategy aligned with global sales and business goals, increase brand awareness, and drive organic traffic for all B2B SaaS Clientele.
The Strategy
SEO Growth Strategy: Create keyword optimized copy for the website based on ICP and competitor research.
Content Strategy: Build a Knowledge Base focused on top-of-funnel (TOFU) articles and bottom-of-funnel (BOFU) downloadable content targeting high-volume, low-difficulty keywords.
Content Repurposing: Transform high-performing content into ebooks, white papers, email newsletters, and engaging social media posts.
The Result
Across all B2B SaaS clientele, average organic traffic increased 259% and blog viewership increased 415%.
Generative AI Prompt Engineering
Harnessing the power of AI to create workflow efficiencies for tasks that.. well… suck.
The Opportunity
It is a rare gem among us who enjoys writing metadata. And yet, meta descriptions are the unsung hero of every SEO execution plan. The opportunity? Shorten time-consuming and down right boring copywriting workflows.
The Strategy
I engineered a GPT called "Meta Master," who took on the personality of a 15th-century Shakespearean bard. The Meta Master extracts keywords from a spreadsheet and transforms them into engaging SEO optimized meta titles and descriptions.
The Result
By infusing a playful and creative tone into the dry task of writing meta descriptions, I made the process more enjoyable for users while cutting copywriting production time by half.
Article Copywriting
A strong content strategist is built on a solid foundation of copywriting, and I’ve honed that foundation by writing an article for Dayta.
The Opportunity
Develop Dayta’s blog into a go-to hub for marketing education and value-add content.
The Strategy
Showcase Datya’s marketing expertise through thought leadership articles about the power of marketing (when it's done right).
The Result
Successfully created a suite of written content for Dayta’s blog resulting in a 25% increase in blog readership.
