Kizomba Mpls

The Project:

From 2017-2019 I was Dance Instructor and Marketing Director for Kizomba Mpls, a Minneapolis based dance company teaching Kizomba (a partner dance from Angola). Our project was to develop the dance company’s brand, to engage students and to build a thriving dance community.

The Outcome:

In collaboration with Creative Director Madel Dueñas, I developed the company’s social media marketing strategy that increased social media followers by 42%, developed a brand esthetic, designed the Kizomba Mpls website, and produced content that reflected the uniqueness of our Minneapolis dance community.

Marketing + Brand Strategy

Engage dancers by using social media as an online educational space. Not only did we provide a space where students can learn about dance after class off of the dance floor, but we also represented dancers of all levels in our marketing content to build inclusive community focused on learning and growth.